Sunday 26 September 2021

Remarkable Group expands in GCC with Tanasuk buy

DUBAI, August 4, 2021

Remarkable Group International, a fast-growing global digital transformation agency group, has announced the acquisition of Tanasuk Technologies, Middle East’s foremost Sitecore partner with a long-standing US office and client base.

The ambitious new group kicked off its growth journey earlier in the year when it acquired Sagittarius, a top 50 UK digital agency, leading Sitecore partner and specialist in digital customer experience.  Remarkable Group’s eye on the MENA region and the GCC specifically meant that Tanasuk was a natural next step, and the acquisition will represent the cornerstone of best-in-class engineering capabilities that will sit at the heart of Remarkable Group.

Both agencies will work collaboratively on client projects across the Middle East, the US and Europe. Each business will continue to serve its respective markets as a separate entity, with its own specific offerings, able to complement and flex services with group support.

Tanasuk is renowned for being the centre of engineering excellence for Microsoft and Sitecore in the region and was awarded the prestigious Platinum Partner status by Sitecore in July.

While being driven by a majority-female leadership team, joining Remarkable Group will be a commercial and operational game changer as Tanasuk will benefit from the diversity of senior architects, expertise, and resources from across the Remarkable Group enabling them to deliver entire projects that goes beyond pure engineering with a more multi-disciplined digital team.

Shahla Matar, CEO of Tanasuk, and one of the only 300 individuals worldwide recently awarded Sitecore MVP (Most Valuable Professional) status, among only three women across the entire Mena region, said: “Joining a group like Remarkable has been a long time coming for Tanasuk. The group’s strategic interest in EMEA and the recent rise of various regional economies in MENA and GCC specifically has only made this move even more timely.”

“We look forward to expanding beyond the US & Middle East markets by tapping into the group’s wealth of global resources. Tanasuk has already established itself as the technology powerhouse behind some of the region’s biggest brands but being part of the Remarkable Group will allow us to provide a much broader holistic offering.

“Tanasuk in Arabic means synergy and harmony, which is probably the best way to describe this union with a team which shares the exact same vision and values,” she added.

Nick Towers, CEO of Remarkable Group, said: “Tanasuk is the number one Sitecore specialist in the region and that brings an enormous amount of credibility, experience and knowledge to the group. Its growth and success to date has been driven by an incredible powerhouse of female leaders who are exceptional operators, impressing us with their business acumen at every step of our negotiation.  

“Sitecore has ambitious expansion plans for the Middle East and GCC markets and that drives the need for world-class implementation, which we can now combine with the broader digital transformation solutions that Sagittarius and Tanasuk can offer together. It is no question that Tanasuk is the ideal partner.”

The acquisition of Tanasuk brings Remarkable Group headcount to 85 based across 6 locations covering Amman, UK (London, Leeds, Ashford), Ukraine and the US (Chicago). The Group is planning to announce further acquisitions in 2021 in the technology and data sectors, it said in a statement. – TradeArabia News Service


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