UAE floral brand Forever Rose has opened its prestigious new flagship address on Pont Street in Belgravia, nine years after its inception in the UK capital in 1999.

Forever Rose London will sell its iconic range of long-lasting roses, fresh floral arrangements, single stem roses, and bespoke products including men's and women's' fragrances, handmade Belgian chocolates and fine diamond jewellery.

Derived from the mineral rich volcanic soils of Ecuador, Forever Rose's "long lasting" set themselves apart with their uniquely strong petals which grow up to ten times thicker and five times larger than the regular rose. Without the need for water or sunlight, these outstanding roses retain their striking natural beauty for up to three years when protected in the glass dome.

The company's fresh range of roses are sourced from the Netherlands and shipped weekly, each meeting the grade of "Triple A" quality, known as the best variety available throughout Europe.

Forever Rose London founder, Ebraheem Al Samadi, said the brand was delighted to be making a return to its city of origin and was proud to become a part of the thriving Belgravia community, inspiring customers and partners with the everlasting romance and passion of the Forever Rose London brand.

“We were first founded in London in 1999 and following a significant international expansion, we couldn’t think of a more perfect neighbourhood than Belgravia to set up our new home in the United Kingdom. In London’s sophisticated market, we hope to attract selective customers who appreciate the very best in luxury floristry," Al Samadi said.

Offering a wide array of exotic colours within its range, Forever Rose blooms come in a spectrum of colours from soft pastel shades to striking jet noir, all harvested from the company’s Dutch and Ecuadorian partner farms that meet the highest industry standards of environmental awareness and responsibility. – TradeArabia News Service