Monday 21 May 2018

UAE-made film sets best performing record

Abu Dhabi, November 6, 2013

Abu Dhabi-based Image Nation has announced that its supernatural film Djinn has set the record for the best performing Emirati film in the opening weekend, with box office takings breaking the Dh1 million ($272,200) barrier.

The movie, about an Emirati couple who move into a haunted apartment block in Ras Al Khaimah, has wowed audiences through a combination of edge-of-your seat suspense and special effects.

Launched on Halloween night on Thursday, audiences built quickly over the weekend as word spread across the UAE, where it is being shown in almost all cinemas.

“The biggest success for Image Nation is that audiences of all nationalities are going to see Djinn - especially as the majority of dialogue is in Arabic. It really has crossed the boundaries between the different communities we see here in the UAE,” said Mohammed Al Mubarak, chairman of Image Nation.

“The number of people going to the cinema to watch our film has in some ways taken us by surprise as these statistics are pretty rare in UAE cinema. We want to thank everyone who has gone out to see Djinn as it is a big step forward for film making in the country.”

Djinn, directed by “master of horror” Tobe Hooper, was exclusively distributed in the Middle East by Empire International.

Michael Garin, CEO of Image Nation said: “We are so pleased with our partnership with Empire – both for the distribution of Djinn and the previously-released Sea Shadow. We are overwhelmed by the results.”

In UAE the film was seen by 23,000 people in the first three days - increasing from 6,500 on opening night to 8,500 on day three.

Kifah Ghraizi, regional manager at Empire International Gulf, said: “The increase in admissions per day shows the huge interest the film is gaining and how Djinn is appealing to all audiences in the UAE. We have no doubt that Djinn will continue on this path of success.”

Contacted in his headquarters in Beirut, Mario G Haddad, CEO of Empire International, added: "After watching the premiere of Djinn at the Abu Dhabi Film Festival last week, and hearing the positive reaction of most exhibitors in the theaters, I was convinced the picture was going to open big!

“The film is currently number two in the Gulf area, second only to Tom Hank’s Captain Phillips, a Sony production distributed by Empire as well.”

The Empire office in Dubai secured 22 screens in UAE alone and a further 20 more screens in the GCC region, making it the widest release an Emirati film has ever had.

Haddad concluded: “In my opinion, what helped the film most is the subject and title. We have based our work on the fact that this subject was approached for the very first time in a local movie, but what also helped is the language used in this film, that reflects exactly what you hear in the Gulf territories - a mixture of Arabic and English - adding credibility to the general atmosphere of this production.” – TradeArabia News Service

Tags: Emirati film | Image Nation |

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