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MBC, UN team up to offer aid in rural Egypt

Dubai, December 12, 2013

MBC Group, free-to-air satellite broadcasting company, and the United Nations World Food Program have joined forces in enhancing the health and education situation in rural Egypt during the final quarter of 2013.

The Group has dedicated a symbolic amount of $100,000 towards the cause.

The partnership comes as a result of a campaign that was launched last Ramadan on Twitter by MBC Hope, the CSR arm of MBC Group; under the title “Tweet to Donate”.

Ashraf Hamouda, WFP head of Private Partnerships and Business Development, Middle East, Northern Africa, Eastern Europe and Central Asia, said: “MBC Hope and WFP, both leaders in their own domain, are committed to enhance child health and education in Egypt, while raising support for the millions of Arab children across the region.

“This initiative will enhance the educational scene in many provinces in Egypt, particularly Fayyoum, by providing daily school meals to over 1,000 children and nurturing their needs.”

“MBC Hope and in partnership with the World Food Program, will grant substantial food aid on a monthly basis for an entire year, to the families of those children who were once deprived of such a basic necessities,” Hamouda added.

Mazen Hayek, MBC Group official spokesman and group director of PR & Commercial said: “Following MBC Hope’s ‘Tweet to Donate’ Campaign that promised SR1 ($0.26) for every Tweet received on its official Twitter page, the CSR team at MBC Group transferred all donations, worth $300,000, to three different charitable organizations in Saudi Arabia, UAE and Egypt.

“In addition to our on-going charitable campaigns, our recent partnership with the World Food Program- which witnessed the provision of food and education to over 1,000 children in rural Egypt- is a testament to our continuous support in providing a helping hand to whoever is in need. Moreover, such annual contributions will act as a platform for future partnerships with many reputable organizations and activists.” – TradeArabia News Service




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