Top brands at Saudi interior design show
Jeddah, December 15, 2013
More than 150 international brands from over 20 countries took part in Decofair, the premium furniture and interior design show in Saudi Arabia.
The 5th edition of Decofair was held at the Jeddah Centre for Forums and Event, ending with strong sales and substantial business reported by participating exhibitors, said the organisers Reed Sunaidi Exhibitions.
Asdi Sedia - Italian Chair District, brought a delegation of five leading chair manufacturers to the show for the first time this year, they said.
Stefano L’Abbate, CEO of L’Abbate brand, said: “Our success at the show exceeded expectations. We now consider Saudi Arabia a key market and we will definitely be returning next year to further explore the potential that it offers.”
In a first for Decofair, the organisers partnered with the International Interior Design Association (IIDA) to provide visitors with access to increased educational opportunities and innovation within the commercial interior design sector.
IIDA and Decofair collectively convened the first Decofair Discussions, a series of talks from global experts on the latest research and trends shaping the industry.
The show also introduced a number of new features, including the inaugural 'Decofair University Design Showcase' and the 'Hosted Buyer Programme.'
Naomi Barton, international sales and marketing director for the organiser, said: “The calibre of visitors and exhibitors this year as well as the vastly increased international exhibitor presence is testament to Decofair’s growing influence and importance within the regional design industry.”
The interior design show takes place from November 10 to 13 next year, she added. - TradeArabia News Service
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