Dubai-based Entourage marketing and events have been retained as the lead agency to plan, advice and implement Google’s brand activation projects in the Middle East.

Tarek Abdalla, head of Marketing, Google Middle East, said, “Entourage has been delivering award-winning brand activation projects for us ever since the Think Travel event on the World Island in 2012. Following the consistent and high class engagement planning and execution of a suite of bespoke events, we are delighted to have the agency as our marketing partner in the region.”

In 2013, Entourage was responsible for successfully delivering a series of strategic brand activation projects including Arabian Travel Market, Think Video with Google at DIFC and several custom designed roadshows targeting the top media agencies of the region.

Mohammed Tayem, Entourage chief, said, “Over the years, we have delivered industry leading marketing solutions for Google opening fantastic opportunities in the b2b segment. In 2014, we aim to further consolidate Google’s business in the region with visible results.” – TradeArabia News Service