Samsung Electronics Company, a leading multinational electronics company, has signed a global marketing partnership deal with Jurassic World, the latest installment of Steven Spielberg’s Jurassic Park series.

Samsung presented exclusive content from the epic action-adventure on its super ultra-high definition (SUHD) TVs at retail stores in the US ahead of the movie’s release date.
 
As part of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party, said a statement from the company.

The electronics company also celebrated the premiere of Jurassic World by creating a video wall featuring content from the film on their new SUHD TVs, it said.

Won Pyo Hong, the president and chief marketing officer at Samsung Electronics, said: "Partnering with Universal Pictures provided us with an opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year.”

“The exclusive Jurassic World clip on Samsung’s SUHD TVs showed unmatched, life-like picture quality with breath taking colour and detail, drawing viewers in so that they feel like a part of the action.”

Frank Marshall, producer of Jurassic World, said: “Our vision for the movie was to make the theme park very real, so we went to great lengths to make audiences feel like they were part of the experience.”

“The Samsung Innovation Centre and the Visitors’ Centre in the movie, showcased high-tech interactive exhibits that provided immersive experiences for park goers,” he said.

“The centre is filled with Samsung’s innovative displays, including the UHD TVs, where park goers can experience virtual dinosaurs and learn more about the park,” he added. – TradeArabia News Service