RTB House, a global company providing state-of-the-art retargeting technology for top brands worldwide, has celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth in digital advertising.

According to a report by TBWA, the UAE has topped the list of GCC countries in advertising spending with $531 million in the first quarter of 2016, followed by Saudi Arabia with $312 million, Kuwait $144 million, Qatar $83 million, Oman $46 million and Bahrain with $32 million.

This comes as good news to RTB House, whose client base has multiplied dramatically since it launched operations in Dubai in 2016. Its ability to offer personalised retargeting powered by deep learning has resulted in successful campaigns for several e-commerce clients including Wadi.com, Awok.com and Dubizzle.com, among others.

Additionally, RTB House has also been signed-on by leading travel, IT, consumer electronics, hospitality and retail brands in the region. To accommodate this growth, the company will relocate its Dubai team to larger premises at the end of this month, providing stronger local presence and an accessible venue for client meetings and product demonstrations.

“It’s been fantastic to see the business attain this kind of success in a span of one year”, said Tomasz Wnuk, business development director, MEA, at RTB House. “We believe this is because we offer the best customer service and invest our resources in delivering outstanding tailor-made ads with the help of innovative recommendation mechanisms,” he added.  

RTB House has also had a record-breaking year globally, in which the company grew its workforce by more than 40 per cent, entered markets in Australia, New Zealand and Singapore and increased revenue by over 140 per cent, it said.

“The growth in our MEA client roster over the past year shows the expanding demand for online advertising spend in the region, which will continue to grow rapidly in the next few years,” said Shady Francis, regional country manager, MEA, at RTB House.

"Our new office in Dubai Internet City will enable us to partner more closely with our clients and provide a better work environment for current and future staff,” he added.

RTB House is one of the few companies in the world that has developed and implemented its own technology for purchasing advertisements in the real-time bidding (RTB) model, it said.

The company operates worldwide and runs campaigns for global brands in 40 markets across Europe, Latin America, Asia and Pacific, Middle East and Africa. - TradeArabia News Service