Emirati singing sensation Hussain Al Jassmi has been named an Expo 2020 Dubai Ambassador, as the organisers seek to spotlight the UAE’s rich culture and showcase its talented population to a global audience in the lead up to the World’s Greatest Show.

 

One of the Arab world’s foremost artists, Al Jassmi’s impressive catalogue of work includes songs such as Fakadtak and Boshret Kheir. 

 

His collaboration with Expo 2020 will drive excitement and national pride around a historic milestone for the UAE, as it prepares to welcome more than 190 countries and millions of visitors to the largest event ever staged in the Arab world, said the organisers.

 

Manal AlBayat, the chief community engagement officer, Expo 2020 Dubai, said: "It’s a joy and an honour to be working with Al Jassmi as an Expo 2020 Dubai Ambassador. He is a much-loved performer who holds the UAE’s values close to his heart and speaks to audiences around the world."

 

"He is a great choice to showcase the UAE and Arab culture and its rich pool of talent on a global stage. This collaboration exemplifies the world-class entertainment that visitors will experience during the 173 days of Expo 2020 Dubai and we are very pleased that Al Jassmi has joined our Expo family," she added.

 

Al Jassmi’s distinctive music will not only wow visitors at the next World Expo, taking place from October 20 next year to April 10, 2021, but is also set to engage a wider audience through online channels and other media, particularly as Expo 2020 celebrates its One Year to Go milestone later this month.

 

On the top honour, Al Jassmi said: "This is a golden opportunity to showcase the potential and talents of the people in this region. I also consider it a perfect opportunity to express pride in my dear country by telling the story of the UAE and Expo 2020 to the whole world. "

 

"I can hardly wait to see the opening of Expo 2020 and Dubai welcoming people and cultures from every corner of the planet to the UAE for a once-in-a-lifetime celebration that also aims to make our world a better place," said an excited Al Jassmi.

 

“This is a unique opportunity for everyone in the UAE to highlight the nation’s spirit of warmth, optimism and tolerance on the global stage that Expo 2020 provides. As the UAE approaches its Golden Jubilee, I am delighted and honoured to play my part in showing how far we have come in the past 50 years, as well as our limitless aspirations for the future,” he added.-TradeArabia News Service