'Burn' hits Jordanian Market
Amman, May 20, 2008
Coca-Cola has announced the launch of its leading energy drink, 'Burn', a non-alcoholic beverage containing energy enhancing ingredients notably caffeine, into the Jordanian market.
The new drink contains Taurine & Guarana, natural ingredients derived from organic acids and climbing plants common in Latin America.
Reducing muscle fatigue and increasing focus levels and alertness, Burn, has been specifically designed to charge consumers with energy enabling them to invigorate and maximise the fun and entertainment of any occasion.
'Due to the Kingdom's young, dynamic and enthusiastic population, Jordan has been chosen as the second Middle Eastern country to welcome Burn, said Muhannad Turk, general manager, Coca-Cola Bottling Company Jordan.
Burn Energy Drink was launched in style during a special entertainment show at 'Spring Fling' featuring internationally renowned acrobats and fire jugglers reflecting the core image of the product's sizzling attributes.
'The launch of Burn came as a result of the Coca-Cola Company's extensive investment in R&D to meet the evolving needs of youth today, adding a vibrant touch instigating dynamism and enriching their enjoyable experiences even further,' Turk noted.
Burn is a non-alcoholic beverage lightly carbonated containing energy enhancing ingredients notably caffeine.
The product is a trademark of the Coca-Cola Company and is currently available in grocery stores, corner stores and gas stations across Jordan.
The internationally renowned brand has been successfully launched in Russia, Poland, Turkey and the UAE with great success.-TradeArabia News Service