Al Gurg Leigh’s Paints unveils new identity
Dubai, February 2, 2009
In response to the changing face of the market, Al Gurg Leigh’s Paints (AGLP), has launched a bold new look to reflect its commitment to creating a more environmentally-friendly future and will be known as AGP (Al Gurg Paints).
The new corporate image is designed to reflect the rapid growth of the company and its commitment to build a more sustainable future with an updated look that marks the biggest change in the company’s visual identity, after more than 20 years.
“There has never been a more important time to re-focus and drive our operations forward,” said Sunil Gudur, chief manager, AGP.
“The most dramatic change in the industry has been the focus on more environmentally-friendly solutions, and I am proud that AGP is at the forefront of these developments. Our new identity and operations will more clearly reflect that change.”
The first paint company in the UAE to become members of the United States Green Building Council (USGBC), AGP signaled its intention to adopt ‘green’ policies for becoming an environmentally-friendly paint company.
According to Gudur the change signifies reinvention, in that like its parent company, Easa Saleh Al Gurg Group – which has over 130 internationally-recognised brands – AGP also needed to reflect the fact that, while it has renowned global brands like Dulux and Leigh’s, it continues to be a local organisation.
AGP is the sole manufacturer and distributer of ICI Dulux, its own Oasis brand and Leigh’s Paints.
It operates its own research and development laboratories, a host of Dulux Decorator Centres throughout the UAE and is one of the leading industrial paint contractors in the region working on iconic projects including Dubai Mall, Burj Al Arab and Maktoum Bridge.-TradeArabia News Service