MTV Arabia today (February 25) announced the launch of MTV World Stage, a new music initiative aimed at connecting fans to the greatest and latest acts on the world music scene.

MTV World Stage is a free pass to the most exclusive gigs and unique concert locations from around the world. Coldplay live in Tokyo from the Saitama Super Arena will be the first performance captured for MTV World Stage and will air February 27 on 62 MTV channels around the world. The series will showcase different musical performances every Friday night across MTV’s international network. 

MTV World Stage proves that all-the-world is a stage. The series will be recorded in high definition and feature dozens of multi-genre talent with global relevance. Every Friday night is “live music night” on MTV as fans in 162 countries are transported to front row seats somewhere in the world to experience their favourite recording artists.  

“MTV is widely recognized as one of the first places to turn to for new music,” said Samr Marzouqi, MTV Arabia channel manager. “From Shakira to Tokio Hotel and Duffy, MTV’s international channels have fostered some of today’s best known and hottest acts.  MTV Arabia is plugged in to a worldwide network bringing the latest in international music and lifestyle to the Middle East.

“World Stage will expose our audiences to the latest global music, allowing them to tune in to new trends and musical movements before they even start. This is our way of giving back to our viewers and keeping them informed.”

Bruce Gillmer, senior vice president of Talent and Music for MTV Networks International, said: “The scale of MTV’s international network is unmatched and makes us uniquely positioned to bring our audience some of their favourite artists and MTV World Stage is no exception. As a premiere producer of live concert events, only MTV can take full advantage of the networks’ vast scale and creative resources to deliver audiences fresh musical content across any platform they are viewing.”

Upcoming MTV World Stage concerts will feature a “girls’ night in” with a double bill from the Pussycat Dolls and Katy Perry, Slipknot, Oasis and Franz Ferdinand.

The premiere of World Stage will air on MTV Arabia on February 27 at 00:00 KSA time, and every Friday night following. – TradeArabia News Service