Pizza Fusion, a leader in environmental and organic restaurant movements, has signed a master franchise development agreement for Saudi Arabia with Samir Food, a Samir Group company.

The development agreement provides for new locations throughout Saudi Arabia, with the first restaurant scheduled to open in Jeddah in late June and additional locations planned for Jeddah, Riyadh and other cities.

“We’ve received many inquiries to expand outside the U.S., but have been very particular about who we select with regard for the core values Pizza Fusion was founded upon,” said Randy Romano, executive vice president of sales, Pizza Fusion.

“After much evaluation, Samir Food, has shown to be a solid candidate with demonstrated business expertise and a socially conscious mindset we find necessary for building the Pizza Fusion brand. We’re excited to welcome them into the Pizza Fusion family.”

Samir Group has a track record of successful franchising, which began more than 55 years ago with Kodak. Today, Samir Group distributes and represents more than 60 multinational companies worldwide.

“We evaluated several brands before deciding to move forward with Pizza Fusion,” said Georges Chaoul, business development manager at Samir Food.

“Pizza Fusion combines a cutting edge concept, which we feel is the future of the restaurant industry, with an outstanding product offering that’s superior in taste and healthfulness to its competitors. We’re excited to introduce Saudia Arabia to the delicious taste of Pizza Fusion’s menu and its socially conscious approach to restaurant service,” he added.

Pizza Fusion’s agreement with Saudi Arabia represents its first international expansion.

Pizza Fusion is currently considering additional international candidates with demonstrated expertise with growing brands in new markets, said a statement. – TradeArabia News Service