Unisono, a leading strategic branding consultancy, gave a new brand identity for Bahrain's utility, Hidd Power Company (HPC).

The company’s new brand will reflect its commitment to sustainable delivery of essential electricity and water and its keenness to contribute to raising environmental awareness among the youth in Bahrain.

The new HPC identity and brand was launched at the opening ceremony of The Riffa Views Bahrain International Garden Show (RVBIGS) on April 16.

HPC was introduced as Vision Sponsor by its branding consultancy Unisono due to the natural alignment with the theme of 'Water for Life'.

“RVBIGS was the perfect platform to launch HPC’s new brand. The 2009 theme ‘Water for life’ inspired HPC to support the show in the key role of Vision Sponsor,” stated Amy Morgan, director of Strategy at Unisono.

The educational program was focussed on building environmental awareness and will be primarily aimed at educating young people in Bahrain. The programme was undertaken along with the United Nations Environmental Program (UNEP).

“Our school programs will be the first step in a comprehensive education program that aims to raise awareness about one of Bahrain’s most important natural resources,” added David Hadfield, executive managing director, HPC.

HPC owns and operates a power and desalination facility that has the capacity to supply about 75 per cent of Bahrain’s water needs, thereby reducing the amount of groundwater that needs to be extracted from aquifers.

The company currently supplies about 65 per cent of the kingdom’s water (meeting the World Health Organisation’s drinking water standards) and 35 per cent of its electricity needs.

HPC has three shareholders: International Power (UK), GDF Suez (France) and Sumitomo Corporation (Japan). The shareholders currently manage more than $6 billion in similar power and water projects in five GCC countries.-TradeArabia News Service