RAK Ceramics gets SuperBrand status
Dubai, June 29, 2009
RAK Ceramics, a leading ceramic tiles and sanitaryware manufacturing company, has been voted by the SuperBrand Council, the world's largest independent brand arbiter, as one of the UAE's SuperBrands for 2009.
RAK Ceramics was presented an award during the SuperBrand Tribute event held on Sunday at the Al Ras Ballroom, Intercontinental Hotel, Dubai Festival City.
The company will also be featured in an exclusive publication that will include all SuperBrands of 2009, said a company official.
With its latest distinction, RAK Ceramics joins the elite ranks of iconic brands such as IBM and Starbucks, which have all been conferred SuperBrand status in the UAE.
RAK Ceramics has been recognised for being one of the world's leading producers of a comprehensive line of premium-quality ceramic products, Dr. Khater Massaad, CEO of RAK Ceramics said.
'Being named a SuperBrand is a very important milestone for RAK Ceramics, validating our company's genuine commitment to deliver high-quality and trend-setting ceramic products.'
'This distinction has definitely inspired us to further raise the bar of excellence and consolidate our position as a global leader in the ceramics industry,' he added.
RAK Ceramics has firmly established itself as a premier ceramics brand within a short span of a little over 10 years. The company's products include ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware.
The SuperBrand Council consists of eminent personalities in the world of branding and seeks to pay tribute to established brands all over the world.
The SuperBrand Council also produces various publications featuring the world's SuperBrands. Being voted a SuperBrand serves as a powerful endorsement and evidence for existing and potential customers, media, suppliers, investors and employees of a brand's exceptional status.-TradeArabia News Service