BBC Prime which is rebranded as BBC Entertainment, will launch across Europe and the Middle East on November 11 this year, with an all new-look.

The pan-regional BBC Entertainment channel will offer viewers an award-winning, fresh and contemporary on air look, creating a high quality environment around the popular BBC content and a number of new premieres.

As part of BBC Worldwide Channels’ ongoing commitment to offer viewers channels of the highest quality, the improved on-air look for BBC Entertainment is coupled with a recent investment in new programming hours.

New dramas set to premiere on the channel from November onwards include the five-part series Mine all Mine, penned by Russell T Davies, Waterloo Road S3, The Gill Mayo Mysteries and Blackjack, while upcoming comedy includes Lead Balloon S2, The Omid Djalili Show and Jack Dee: Live at the Apollo. The channel will air blocks of documentary, lifestyle and children’s programming in off-peak hours and will continue to be the home of popular long-running serials such as Eastenders, Holby City and Casualty.

“Launching BBC Entertainment in over 12 million households in Europe is a significant step in our ongoing commitment to provide audiences with channels that reflect the quality synonymous with the BBC brand,” said Dean Possenniskie, general manager and SVP Emea, BBC Worldwide Channels.

BBC Prime first launched in 1995 and is currently available in 12 million homes across Europe and the Middle East.-TradeArabia News Service