Talent drought stalling media growth: DMA

Abu Dhabi, September 28, 2009

DMA Media, a top consultancy and outsourced services provider to media companies, has cited flexibility in talent pool, not censorship or skills, as the main inhibitor to the development of the region’s media.

DMA Media, a consulting partner for TwoFour54, which provides a state-of-the-art environment for media content creators, has welcomed TwoFour54’s vision of creating a regional production hub to encourage local talent and bring new thinking in the entertainment industry.

“The issue in the region is not a lack of talented people, but a lack of talent development and of a flexible, accessible pool of talented people and that has a direct impact on efficiency and costs for the best productions,” said Chris O’Hearn, DMA Media general manager Middle East.

“There are not enough local productions in the region that are originally created and produced by local staff,” he added.

“The region will develop its own voice and style in the world only if it provides an environment where local creative talent can flourish.”

“A key element of the approach to TwoFour54 has been to take a long term view of the development of creative industries in the Middle East region and to foster an environment that reflects the commercial imperatives of world class content production,” O’Hearn continued.

“That means wide-ranging changes in practice, facilities, regulation and education systems. With these initiatives in place, TwoFour54 will make a key contribution to addressing the lack of content creation in the region,” he concluded. – TradeArabia News Service

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