DuPont, National Paints ink Teflon licence deal
Dubai, October 7, 2009
DuPont has signed a trademark licence agreement with National Paints, the biggest paint producer in the Middle East, to integrate Teflon surface protector into six different coating products of the paint manufacturer.
Under the agreement, National Paints will co-brand five interior/exterior paints and a wood varnish with Teflon, marking the third license of its kind to be signed in the Middle East.
National Paints will launch the products in the UAE, Oman, Jordan, Yemen, Qatar, Bahrain, Saudi Arabia, Kyrgyzstan, and Kazakhstan.
Teflon brand coatings were originally introduced for use in coating cookware, bakeware and small electrical appliances, industrial applications and other specialty coatings applications but is now widely used to finish and protect apparel, textile, paint coatings, and other diverse surface applications. All Teflon additives are tested at the Haskell Laboratory and prior to market entry.
“Teflon surface protector combines unique chemical and physical features to help create surfaces that are durable, easy to clean, and dirt pick-up resistant, making them perfect for various applications across this region,” said Luis Rebollar, Emea regional director, DuPont Titanium Technologies.
“Emea is still one of the most active property development markets in the world, which makes it a key market for coating products. This agreement forms part of our strategy of raising production, safety and quality standards in the region’s thriving paint sector and reflects our years of productive partnership with National Paints,” added Richard C Olson, president, DuPont Titanium Technologies.
National Paints maintains technical cooperation agreements with prominent international paint companies such as Transocean Coatings, Netherlands. Apart from its headquarters in UAE, the company manages branches in the Jordan, Oman, Qatar, Sudan, Palestine, Kyrgyzstan, Kazakhstan, Egypt, Romania and India.
National Paints has been accredited with ISO 9001:2000 Quality Management System and ISO 14001:2004 Environmental Management System respectively. It ranked 39th in Coating World magazine’s list of top international paint producers in 2008. The company produces more than 280,000 tons of coating products annually to meet local demand and supply more than 60 Arab and foreign markets.
“Teflon is a critical ingredient that allows us to create paints that can withstand the Arab region’s challenging environmental conditions,” added Saleem F Sayegh, managing director, National Paints.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere.
Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.-TradeArabia News Service
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