LG Electronics (LG) has announced the launch of its new compact full touchscreen phone, the LG GD510, (Cookie Pop) which can be recharged using solar power.

The new mobile handset reflects the company’s aggressive green initiatives and represents its commitment to creating a healthier environment for everyone, said a top company official.

Worldwide, the phone already topped one million unit sales just five months after its European and CIS release in October 2009.

Cookie Pop delivers all the essentials in communication, multimedia and entertainment, with an unembellished design and uncompromising quality, said the managing director at LG Electronics Levant, Kevin Cha.

“We at LG have successfully reduced 2.1-million tons of greenhouse gas emissions in the first half of 2009 through greater energy efficiency and improved manufacturing processes,” he noted.

“We develop our products based on the company’s goal of eco-friendly sustainability. Our green policy is included in the handset’s entire lifecycle process, from raw materials through production, logistics, usage and disposal,” Cha remarked.

The company said its environmental aspirations were demonstrated in the LG GD510’s solar-battery cover that uses the power of the sun to charge the phone.

In addition to saving energy during the day, this also benefits users who are running low on power and are away from a charger at the time, it added.

'Ten minutes under the sun provides up to two minutes 15 seconds of talk time or up to 180 minutes of standby time,' Cha explained.

According to him, the LG GD510 is environmentally friendly in other ways, including its construction.

Key features like eco-tree and eco-calculator under the phone’s CO2 menu allow people to track how much they have reduced CO2 emissions by using the solar cell battery, he said.

Moreover, a highly efficient battery charger cuts power consumption and subsequently reduces carbon emissions, Cha pointed out.

'When the phone is fully charged, it beeps and displays a message on screen, reminding users to unplug the charger and save energy. Packaging made from recycled paper with soy ink printing is another way the LG GD510 is environmentally-conscious,' he explained.

By 2012, Cha said, LG plans to reduce the amount of greenhouse gases emitted by its products to a level 15 per cent lower than 2007 by enhancing the energy efficiency of main products. “We will continue our role as a socially responsible leader in the mobile industry,” he added.

Fully fluent in multimedia, the LG Cookie POP plays music and movies in several popular file formats and eight gigabytes of expandable memory provides plenty of room for storing large media collections.

The LG GD510 also offers full multimedia features such as a 3MP camera suitable for taking photos to share online, as well as an MP3 player and web browser.

LG will launch other Cookie series phones – Cookie Plus (LG GS500), Cookie 3G (LG KM555) and Cookie Fresh (LG GS290) – in the first half of this year., he added.-TradeArabia News Service