Jotun Paints is showcasing its latest offering - ‘Jotafloor Rapid Dry’, the first floor coating based on ‘nanotechnology’, at the ongoing ‘Cityscape Abu Dhabi’, which is slated to run till April 21.

Nanotechnology involves the development of materials with particles at a molecular scale, and the paint was recently unveiled in the Middle East.

Jotun Paints is taking part in the expo,  with aims to increase awareness about its environment-friendly paint range.

In addition, the company is also highlighting the eco-friendly features of its ‘Jotashield Thermo’ and ‘Fenomastic Gold’, which have been used in many developments seeking environmental certification according to the Abu Dhabi Government’s directive.

“As the world continues to witness growing concern for the environment, Abu Dhabi is taking the lead in the region in terms of undertaking significant steps towards sustainability, and we are pledging our 100 per cent support for all the government’s current and future initiatives,” said Sverre Knudsen, general manager, Jotun Paints - Abu Dhabi.

The development of the iconic ‘Masdar City’ is testament to Abu Dhabi’s firm resolve towards sustainability and environment friendly development, which is in turn driving the demand for products that offer environmental credentials.

Jotun has supplied its ‘Fenomastic Gold’, an acrylic option under the ‘Fenomastic’ range that boasts of anti-fungus properties, anti-flame spread certification and crack tolerance up to one millimetre, to be used for the ‘Masdar Institute of Science and Technology’ project.

In addition, ‘Jotashield Thermo’, a product under the ‘Jotashield’ range and formulated with thermal insulation properties that result in superior heat deflection and reduced interior temperature and cooling costs was recently used in the ‘Highland Resort Villas’ project, also in Abu Dhabi, said Knudsen.-TradeArabia News Service