Primedia International, a leader in directory and guide publishing - print, online and mobile, recently launched its e-broadcast service.

'e-broadcast complements our existing offerings and is an effective communication tool that is both engaging and interactive,' said Primedia CEO John McIsaac.

Through this platform, advertisers are instantly connected to their target audience via precision e-mail distribution. In addition to handling the delivery, Primedia offers full consultation and design services.

'What the market needed was an effective and dynamic messaging platform which produces immediate results', said Ramesh Swamy, COO at Primedia.

'Primedia's e-Broadcast service ensures just that - creative, interactive and delivers better ROI.'-TradeArabia News Service