SanDisk, Tiesto create crowd-sourced video
Dubai, July 22, 2010
SanDisk Corporation, the global leader in flash memory cards, has partnered with Tiesto, the leading DJ, to create a crowd-sourced music video using mobile phone footage from concert audiences around the world.
Consumers who attend Tiesto concerts can contribute footage from the events, and customers who purchase specially marked SanDisk microSDHC cards can download exclusive tracks created by Tiesto for his “What’s Next” virtual mix CD.
SanDisk microSDHC cards provide consumers with maximum freedom and flexibility in how they create and distribute content, letting them enjoy their mobile phones without worrying about running out of storage, a statement said.
SanDisk will sponsor select Tiesto concerts throughout North America and Europe. During each event, the audience will be encouraged to record their concert experience using mobile phones while Tiesto performs a track from the exclusive mix offered to SanDisk customers.
Concert-goers can upload their footage to wakeupyourphone.com, and later Tiesto will select his favorite fan-generated clips for use in the track’s official music video.
“Tiesto’s concert audiences are going to help create a professional music video shot using mobile phones,” said Bob O’Keefe, vice president, retail marketing, SanDisk.
“Consumers are already taking mobile videos every day, and SanDisk is giving Tiesto’s fans the opportunity to showcase the power of today’s handsets,” he added.
“I love the way technology is evolving. It’s amazing that SanDisk is the little memory card inside all of those phones and cameras every night,” said Tiesto. “Everyone is a photographer and movie maker, and it’s all happening in real time.” – TradeArabia News Service
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