Al Rabie Saudi Foods Company, a pioneering producer of dairy products and juices, is set to launch a new logo for its juice products as part of a marketing strategy that "will reflect its commitment to quality."

One of the largest juice manufacturers in the Middle East, Al Rabie said the move is aimed at further strengthening its leading role in the local and regional markets.

“Demand for our products has seen steady growth year after year and so we have decided as part of our marketing strategy to invest in a new logo for Al Rabie juices while maintaining same quality of production and considering the emerging consumer preference for natural foods," said Monther Al Harthi, CEO of Al Rabie Saudi Foods.

"We intend to sustain the production and distribution of healthy, high-quality foods which meet the needs of our valued customers," he added.

According to him, the launch of the new logo will benefit the company in light of the current trend towards healthy juices and foods in the Gulf and also help increase its sales within the region’s thriving food production sector.

“The Middle East and Gulf markets offer unique opportunities for the juice production sector due to their high per capita consumption and inclination towards healthy drinks and food products, which we have been offering since our inception," he explained.

"We expect to witness even more growth in the future, and we are totally committed to our motto of ‘Health for All’ by producing the best and healthiest juices and dairy products," Al Harthi said.

Al Rabie is a well-known brand not only in Saudi but in other GCC countries as well, along with Jordan, Lebanon, and Yemen. The company's Gulf exports consist mainly of juices.

The company's plans aim to increase demand for Al Rabie products, enhance its share in the local and regional markets, and expand its presence in new and non-traditional markets, he added.-TradeArabia News Service