World Travel Awards (WTA), the biggest and the most prestigious awards programme in the travel industry, has launched a free digital monthly magazine aimed at the luxury traveller.

An industry first, Best in Travel blends leading interactive technology with market knowledge to create the definitive insider’s guide to the world’s most glamorous travel experiences, a statement said.

Featuring online interactivity, flash content and available on PC and android, it will be circulated to a global database of 135,000 high-end travel consumers.

Best in Travel is developed in partnership with WeClick Media, the UK’s leading digital production and development agency.

Manon Han, publisher, Best in Travel and executive vice president, World Travel Awards, said the magazine aims to capture the consumer shift away from print to Web as a source of information on travel.

“Since launching in 1993, the WTA team has had the rather enviable task of scouring the globe in search of the ultimate in luxury travel – those out-of-this-world places and experiences where memories forged will last a lifetime,” Han said.

“Through Best in Travel we are now able to share these experiences with the travel consumer by using video and virtual tours to bring the magic of travel alive.”

“Consumers are increasingly looking to World Travel Awards as the hallmark of travel excellence and Best in Travel is a good natural brand extension for us to provide the consumer with a trusted luxury travel bible,” she added.

“This opens up endless opportunities for advertisers to use interactive technology to showcase their products.”

Daniel Rawles, digital director & co-founder, WeClick Media, said: “WeClick Media has been delivering bespoke digital magazines and micro sites for over six years working with major brands such as Sony, Next, Hugo Boss, Paul Smith, The Telegraph, The Independent and many more.”

“We are excited about our partnership with World Travel Awards. We are constantly looking to work with innovative brands that stand out from the rest."

“WeClick developed a tailored magazine platform and interface for Best in Travel which showcases travel content like never before. In the launch issue we will have videos, animations, galleries, competitions, sounds and much more. Our team has used the very latest technology to bring the great content to life and we hope the readers of the magazine will enjoy browsing through it,” added Daniel. – TradeArabia News Service