Philips summit to showcase sports lighting
Dubai, May 18, 2011
Royal Philips Electronics, a world leader in healthcare, lifestyle and lighting, will showcase its sports lighting solutions at an upcoming seminar in Qatar.
The Philips Arena Solutions Conference, taking place on May 23, will feature a major session on Philips’ sports lighting solutions.
Philips Lighting has organised this event to highlight its long pioneered lighting innovation in sports, from the 1952 Olympic Games in Oslo to the first Formula One night race hosted in Singapore, among others, a statement said.
Since Philips’ introduction of the innovative Arena Solutions, a sustainable lighting concept that is 40 per cent energy efficient, Philips has equipped more than 65 per cent of the world’s major football stadiums, the statement said, adding that six out of nine top stadiums in South Africa, where the 2010 World Cup took place, are now ranked internationally as the best-lit sporting stadiums.
“When designing lighting for world-class sporting venues, not only is it important to consider the needs of the sports people and referees, but also the spectators and viewers at home, creating the perfect conditions for film, photography and live broadcast, enabling camera crews to capture sharper images that comply with high definition television (HDTV) standards,” said Paolo Cervini, general manager of Philips Lighting Middle East.
Philips provides an integrated lighting and digital signage, substantially enhancing the spectators’ experience in and around the stadium, inspiring them to arrive earlier, stay for longer and tell others how much they enjoyed the experience.
The Arena Solution concept, with its flexibility in creating the appropriate ambiance for each event, allows the stadium to become multifunctional, increasing the potential for revenue generation while simultaneously maintaining the arena at a minimal cost, according to the statement.
“Philips is the leader in sports lighting applications and a technical partner of international sports federations such as IAAF, Fifa, Fiba, ITF and FIH,” Cervini added.
“Through these partnerships, we are able to help draw up official specifications and guidelines for floodlighting in sporting venues. Philips can also create a unique experience in managing the complexity of multi-sports events and cares for the total lighting solution from design to commissioning,” he concluded. – TradeArabia News Service