Top European image brand plans Saudi foray
Jeddah, July 13, 2011
Europe’s leading image consultant, Colour me beautiful, has announced plans to enter the Saudi market with the launch of a new studio in Jeddah later this year.
The company announcement came at the recent opening of its hitech studio in Lebanese capital, Beirut, under the management of certified image consultant Alia Al-Monla.
A veteran with over 20 years experience in image, beauty and health industry, Alia has vast experience in successfully establishing and managing leading beauty centres and spas in the Middle East.
Throughout her career, Alia established massively successful beauty and health spas in Saudi and worked with Rene Guinot, Sheisedo, Carita, Keratase among many other famous brands.
Speaking at the launch of her “cmbarabia” studio, Al-Monla said she aims to bring the “colour me beautiful” experience to private, retail and corporate clients in Lebanon and Saudi.
“Fashion is for everyone, but style is a very personal thing. So, what we really need to do is make fashion work for us instead of the other way around,' she added.
According to her, the key services the studio aims to offer include image consultancy for men and women, image in business (corporate & retailers), workshops, events and special occasion.
Al Monla said she aims to help women and men in better understanding their “style personality” and how to use their “rainbow of colour” with confidence.
That's the main idea of introducing Europe’s leading brand into the region, said Al-Monla, who has a certificate in Personal and Signature Style from the London School of Fasion and a certificate from Neostrata, Gernetic and Dermablend US in skin care and covering make-up for burns and scars.
Veronique Henderson of Colour Me Beautiful said, “We are delighted that Al-Monla is introducing Colour Me Beautiful to Lebanon and Saudi Arabia. She obviously brings many years of experience, local knowledge and her own personal charm and warmth to Colour Me Beautiful unique services and products.”
Henderson, who is based in the UK, is the co-author of Colour Me Beautiful, Image Matters for Men, Colour Me Younger, Be a Beautiful Bride and Colour Me Slimmer.
“We wish Alia all the very best in sharing her love and enthusiasm for colour and for making the Middle East even more beautiful,” she remarked.
The “cmbarabia” studio is located on Hamra Street, near Beirut’s American University Hospital.-TradeArabia News Service