Active PR announces competition winner
Dubai, September 26, 2011
Active Public Relations & Marketing Communications Consultancy (Active PR) has announced the winner of the Entrepreneur Loudspeaker Competition 2011-Wild Planet Productions.
A panel of judges including Hamdan Mohamed, president and chairman of the board, Arab Business Club, Dave Reeder, editorial director, CPI, and the managing partners of Active PR, reviewed the five semi-finalist video entries against pre-agreed criteria.
This was the culmination of a three-month grassroots initiative that saw entries from start-ups across the Middle East region.
Wild Planet Productions is the Mena region’s only dedicated natural history production company aimed at educating and connecting the public to wildlife in Arabia.
Sawsan Ghanem, managing partner of Active PR and one of the judges of the competition, saidL: “We had some outstanding entries from very confident and passionate start-up entrepreneurs making our job of selecting a winner very difficult indeed. We are excited to work with Wild Planet Productions and help to support them in their communications objectives through a three month PR campaign.”
Launched in June via Facebook, Twitter and LinkedIn, the Entrepreneur Loudspeaker competition was aimed at start-ups to give an elevator pitch about their business in a two minute video with a view to becoming the winner of $20,000 worth of PR consultancy.
Mohamed said: “The Arab Business Club has always played an active role in supporting entrepreneurs and growing businesses in the Middle East region and I am honored to be able to support this initiative by Active PR. The Entrepreneur’s Loudspeaker Competition is an innovative and creative concept for indentifying new talent and gauging potential. Being an entrepreneur myself, I am excited to see how the current and future generation of entrepreneurs will progress.” – TradeArabia News Service
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