Al Fajer inks Paper Arabia expanion deal
Dubai, January 18, 2012
Al Fajer Information & Services has entered into a partnership deal with Adforum to expand the footprint of its leading expo 'Paper Arabia' to the European and American markets.
Adforum is the one of the world's leading organisers of exhibitions for the pulp and paper industry headquartered in Sweden. It is owned by Stockholm International Fairs and the Finnish Fair Corporation.
As per the agreement, Adforum will be the overseas associate for Paper Arabia, a leading exhibition for the paper, tissue and converting industries, in Europe and Russia as well as North and South America.
'Paper Arabia 2012' will be held from October 1 to 3 at Dubai International Convention and Exhibition Centre.
Marcus Bergström, CEO of Adforum signed an agreement with Satish Khanna, general manager of Al Fajer Information & Services to seal the expo partnership.
“This agreement really strengthens our portfolio and I am pleased that Adforum can now offer another important trade show to our customers. The Middle East is an exciting and upcoming market for many of the companies we know,” remarked Bergström.
According to him, the GCC paper industry had great potential for growth and was on its way to becoming self-reliant in less than five years.
On the Adforum tie-up, Khanna said it was an excellent and strategic move for Al Fajer, and this would make Paper Arabia a bigger and better show.
'Adforum has the right experience and contacts to get European and American companies to exhibit in Dubai in the next edition of the show,' he added.
Founded in 1968, Adforum organises some of the world’s largest pulp and paper events, such as SPCI (Stockholm), PulPaper (Helsinki) and China Paper (Beijing/Shanghai), as well as IPX India (Mumbai) and IPX Russia (Moscow).-TradeArabia News Service
More Miscellaneous Stories
- Equity firm buys into Algerian Pepsi bottler
- Mother recounts vice den ordeal in Bahrain
- More companies 'getting into CSR activities'
- Middle East grain import bills could rise
- New Emirati themed restaurant opens
- 4 UAE companies in race for agri innovation awards
- Stage set for Bahrain Animal Production Show
- Amphibious boats make global debut in Dubai
- Dubai chamber F&B group sets roadmap for 2014
- Feminisation drive costs $213m to Saudi firms
- US interiors firm opens MEA base in Dubai
- Saudi 'spends $1.6bn on energy drinks'
- Farmer is jailed for raping housemaid in Bahrain
- Bahraini mother recounts firebombs agony
- Guard foils masked ATM robbers in Bahrain
- Bahraini on Arab world's 'most powerful women' list
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station