UAE food service company partners with Sidra
Dubai, January 27, 2014
U’ve Got Meal, a provider of healthy meal programs in Dubai, has signed up Sidra Capital to help conduct the appropriate analysis on its business model and raise capital to drive its business expansion plans.
Based in Dubai International Financial Centre (DIFC), Sidra Capital is a key advisor for wealth management and investment banking, servicing small and medium corporates.
The partnership with Sidra Capital will help U’ve Got Meal to move into the next stage of business enhancement with strategic plans on raising capital, maximising potential and paving the way for long term growth, said a senior official.
"In just under a year since we started the health and wellness food program operations of U’ve Got Meal coupled with current trends we have understood the prospects and seen a rising demand for our services," remarked Ajay D’Almeida, the founder and CEO of U’ve Got Meal.
"We believe that the next step for the business is to focus on expansion. Our sign up with Sidra Capital promises to enable us to grow our business to the next level. We are confident that the systematic and strategic approach that will be provided by them will enhance our short-term and long-term business plans," he stated.
He pointed out that with increasing awareness and benefits of health and wellness, the food sector was currently experiencing a sizeable growth, thereby providing companies such as U’ve Got Meal the advantage of being able to capture the growing consumer demand.
"Providing customers with their specific requirements in healthy food, the convenience of the meals being delivered to their doorstep, maximising on tailor-made meal plans by the in-house dietician and more importantly the affordability of the meals provided by U’ve Got Meal places us in a strong position within this sector," added D' Almeida.
On the tie-up, Sidra Capital CEO Ajay Arora said, "We found a perfect match in U’ve Got Meal's business ethos, which go hand-in-hand with our own strategy of focusing on socio-economic development and improving the business potential of private and small businesses."
"Our experience and the business itself has highlighted an increased demand for not just organic food consumption, but in general a complete understanding of the benefits of health and wellness programs by a larger section of the population," stated Arora.
"Whether it is food consumption, exercise programs, etc., the young and dynamic society in the UAE and the entire GCC makes it a lucrative area of business. We believe in this business and its long term sustainability,” he added.-TradeArabia News Service