Jihad El Eit signs the agreement with Ahmed Amin.
Top Mideast eatery plans global expansion
Dubai, March 18, 2014
Man’oushe Street, a popular Middle Eastern eatery that serves traditional, home-styled street food, has signed several key master franchise agreements to open 90 new branches across 5 markets - covering Europe, Egypt and UAE.
Leading global group, Wadi Degla Holding, has signed a franchise agreement for the opening of 35 new Man’oushe Street branches in Europe, covering key areas like Luxembourg, Belgium and the Netherlands, and 50 new branches in Egypt.
Man’oushe Street has also signed a franchising deal with UAE-based Bloom Restaurant Management, for the setting up of five new branches in Abu Dhabi.
The launch of these new facilities come close on the heels of the success and overwhelming response generated by Man’oushe Street’s nine original branches in the UAE.
According to Man’oushe Street senior executives, Wadi Degla will be investing over $30 million for its local operations and international expansion until 2019, while Bloom is looking at an investment of Dh4 million or the opening of five new branches in Abu Dhabi over the next four years.
“We are very pleased at the overwhelming response that we have been receiving for Man’oushe Street—which has now become a highly preferred choice for healthy and filling meals in the UAE,” said Jihad El Eit, the founder and CEO of Man’oushe Street.
"With this in mind, we have now embarked on a new roadmap towards the further development of the Man’oushe Street brand. These landmark franchise agreements with Wadi Degla Holding and the Bloom Restaurant Management not only reflects our growing popularity but also marks a great step forward for our move to expand and strengthen our presence," remarked El Eit.
"Looking to add more Man'oushe Street branches in the global map, we are now currently working on potential franchise deals in Saudi Arabia, the US, India and the UK," he added.
The new franchising agreements will include the training of new employees and the regular supply of all raw materials needed for the operations of the new branches from the central kitchen.
Man’oushe Street will also conduct regular quality audits and inspections to ensure that these new franchises will continue to maintain the high-quality of service, food and its facilities that Man’oushe Street is known for, he added.
Ahmed Amin, the deputy CEO of Wadi Degla Holding, said its plans to open 85 new branches across Europe and Egypt is inspired by the aim of bringing Man’oushe Street’s signature menu of mana’eesh, bureks, wrap sandwiches, pizza and sweets to these new areas.
"Our first store, which we plan to open next month, will be located in Cairo and then three more locations by the end of June and one branch in Europe by September 2014. Our target is to have all 85 stores to be operational in five years time," he stated.
Bloom Restaurant Management CEO Mowaffaq Al Sabbagh said the company remains upbeat on its plan to open five new branches across Abu Dhabi and will also result in the same overwhelming response that it has received in Dubai.
"Man’oushe Street’s signature offerings will definitely be a crowd favorite in the UAE capital—a winning combination for those who want a fast meal that is nutritious yet light on the budget. We are fully committed to working closely with Man’oushe Street to ensure that we retain the mark of excellence that it is famous for," he added.-TradeArabia News Service