Destruction of fakes
Grohe offers extended 10-year warranty
Manama, April 16, 2014
Germany-based Grohe, a leading bathroom fittings manufacturer, has extended its warranty on its professional range to 10 years in a move to combat product plagiarism.
These efforts not only serve to uphold the company’s trademark rights but also protect end users and home owners from being sold inferior fittings whose use may even pose a health hazard in extreme cases.
Grohe’s pro-active efforts against product piracy center on a number of countries in the region through collaboration with local government officials to increase awareness on counterfeit and destroy fake products. Grohe has also conducted numerous training sessions and workshops for customs officials to help them identify counterfeit operations, raid premises, seize and destroy the copycat goods.
“Quality is what sets us apart. At Grohe quality is defined by the highest levels of craftsmanship, durability, functionality, design and convenience of use that is now backed by a unique 10 year warranty,” said Simon G Shaya, GM and president, Grohe East Mediterranean, Middle East and Africa.
“We are all on the same page when it comes to protecting our economies and the concept of intellectual property. Together we can achieve important milestones which send a clear message to product pirates,” he added. – TradeArabia News Service