Monday 23 July 2018

Mathaqi ...helping productive families.

Mathaqi home food delivery service plans expansion

RIYADH, July 26, 2017

Mathaqi, an online food delivery service app, has announced plans to expand its services in Saudi Arabia and other GCC countries.

Launched last March, the Riyadh-based Mathaqi has already carved a niche in a highly competitive yet growing home food delivery services, the company said.

Mathaqi actively engages and helps productive families market their food products and increase their income.

Commenting on the success of the company and its expansion plans, Nouf Alsaleem, founder of Mathaqi, said:  “We started operations in Riyadh in the first quarter of 2017 and we have experienced a great demand for our delivery services and will be expanding our presence across more cities in KSA in order to address this growing demand,” noting that “Jeddah is our target city."

Underlining a thriving food delivery sector, Alsaleem said: “Our aim is to make our services as widely available as possible and we have also considered expansion most definitely to other cities in the GCC region. We feel that there is a lot of attention on home-cooked meals in the GCC region. People have responded very positively to our concept."

Amid the company’s strategic expansion plans, Alsaleem said: “At this stage, we are looking for prospective investors, mentors and key industry players that will allow this to happen.”

She added that specific details about investment plans will be announced soon.

Mathaqi helps talented home cooks who don’t have funds to open a restaurant, enabling them to earn around of SR4,000 ($1,066) per month. This, in effect, solves one of the problems faced by the country related to unemployment, as the platform encourages production among family members.

To safeguard the superiority of food and services, Mathaqi painstakingly selects chefs with reputable portfolios and records. Thorough medical tests and kitchen inspections are conducted to guarantee that they follow high standards of food quality and hygiene, the founder asserted.

“Productive families are the real winners since they can earn money by preparing food at home. Stop worrying about the hustle to get commercial space, reaching larger audience and logistics,” Alsaleem pointed out.

She added: “Our model hopes to enable every food partner/chef to earn around of SR4,000 ($1,066) on a monthly basis. This in effect, solves one of the problems faced by the country related to unemployment, as the platform encourages production among family members.  In reality, there is no limit and can be much higher since subscription, party orders and chef incentives were not counted. Currently we are offering chefs special incentive schemes for party order referrals.”

Moreover, she said: “Companies, ministries and universities can tie up with us and overcome the previous hurdle of communicating with a number of productive families. We can be the single point of contact and rest assured that Mathaqi’s quality of service is never compromised. We can offer menu that has something for everyone to eat.”

The Mathaqi app is available on iOS and Android platforms. Once downloaded, new users fill out the necessary details such as name, contact number and location; customers can determine the time and place their food is to be delivered. The app has attracted over 1,500 subscribers. More than 80 professional chefs are currently listed on the website. – TradeArabia News Service

Tags: delivery | app |

calendarCalendar of Events