Coffee Planet, one of the region’s largest home-grown coffee roasters, has announced plans to launch its new Nitro Cold Brew range in the Middle East starting from next month.

Featuring three tasty flavours – black, latte and vanilla latte - the brand’s Arabica Nitro Cold Brew range is set to become a new favourite for those always on-the-go, said the statement from Coffee Planet.

A refreshing take on energy boosting beverages, this ready-to-drink, low calorie beverage is being capped at only 38 calories per can, it stated.

This makes it the ideal caffeine boost for anyone who wants a guilt-free caffeinated soft drink with no additional sugars, it added.

The new product from the ISO certified roastery will be available in most leading stores from November 17. It is now available on Kibsons and available to order on Coffeeplanet.com.

Managing Director Roberts Jones said: "Nitro Cold Brew is Coffee Planet’s flagship venture into the RTD market. Consumers are now more likely to drink RTD coffee than brewed coffee, and as part of our 360-degree approach, we took the opportunity to cater to this trending variant."

"Consumers have had a growing interest in better-for-you beverages and this is clearly shaping our market, as demand for organic, non-GMO, and sustainable coffee grows," he explained.

"With 100% Arabica specialty coffee, Coffee Planet’s Nitro Cold Brew allows customers to enjoy rich, high-quality coffee that is enhanced by the nitrogen widget feature found in every can, delivering a super smooth body and foamy top," he added.-TradeArabia News Service