Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) raised AED50.45 million for the ‘100 Million Meals’ campaign through a numbers charity auction today. 

 

AED48.5 million was raised through auctioning single-and double-digit car plates and exclusive mobile numbers, and AED1.95 million through direct donations from the attendance. 

 

Organised in partnership with the Roads and Transport Authority in Dubai, Etisalat, and Emirates Auction, ‘The Most Noble Numbers’ charity auction sold four special car plate numbers, including the prestigious AA9, and five exclusive mobile numbers. Proceeds will go towards providing food aid for disadvantaged individuals and families across 30 countries during the Holy Month of Ramadan.

 

The Most Noble Numbers charity auction coincides with Zayed Humanitarian Day, which falls on the 19th of Ramadan every year. It reminds us of the values of giving and humanitarian aide that the late Sheikh Zayed bin Sultan Al Nahyan instilled in the UAE’s culture, making it an exemplary nation in charity and humanitarian work without discrimination of race, religion, or geographic location.

 

Organised under the patronage and in the presence of Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council, the auction saw the attendance of Mattar Mohammed Al Tayer, Director General, Chairman of the Board of Executive Directors of the RTA and Abdullah Salem Al Mana, General Manager, Etisalat in addition to several philanthropists, high-profile personalities, and businessmen to support ‘100 Million Meals’ campaign’s aid efforts.

 

The auction aims to support the ‘100 Million Meals’ campaign’s efforts to establish solidarity with those in need and help fight world hunger and malnutrition. 

 

Up for bidding were single-digit car plates, such as AA9, and double-digit car plates including U31, T38, and E51.

 

The charity auction also featured a set of special mobile numbers: 056 999 9999, 056 999 9993, 054 999 9993, 056 555 5556, 054 5555558

 

Under the Hammer

After a fierce bidding competition among attendees, the special single-digit car plate number AA9 was sold off for AED38 million.

 

The remaining two-digit special car plate numbers respectively raised – AED2.6 million from the sale of U31; AED1.8 million from the sale of T38, and AED2.45 million from the sale of E51.

 

For mobile numbers – 056 999 9999 was sold for AED3 million; 056 999 9993 for AED150,000; 054 999 9993 for AED100,000; 054 5555558 for AED130,000 and 056 555 5556 for AED260,000.

 

Innovative Approach

The ‘Most Noble Numbers’ is the second charity auction that MBRGI holds to raise funds for the ‘100 Million Meals’ campaign. The charity art auction, which displayed rare and valuable masterpieces from world-renowned contemporary artists, raised AED36.6 million on April 24.  

 

Although ‘100 Million Meals’ campaign reached its target, raising AED100 million from 185,000 donors in just 10 days, the mission of giving continues, said a statement. - TradeArabia News Service