New Chevrolet Cruze to enter ME in 2009
Dubai, October 19, 2008
Chevrolet will bring its all-new Cruze, its new entry in the midsize segment, to Middle East showrooms next year.
It will also launch a dedicated website where visitors can register to receive regular updates on the car. This website, www.cruzearabia.com, will go live later this week.
“Having been designed and developed by a global product development team, the Cruze is a true embodiment of Chevrolet’s global nature and appeal,” said Karen Toor, marketing manager for Chevrolet Cars in the Middle East.
The Cruze will be manufactured and sold in North America, Europe, Latin America, Africa and the Middle East (LAAM), and Asia Pacific.
The Cruze’s arching roof-line, extending from the steeply raked windshield to its sloping rear pillars and short rear deck, gives the car a sleek look typical of new Chevrolets, said a company statement.
Wider and longer than most of its competitors, the Cruze has a purposeful stance with its wheels located at the outer edges of the tautly drawn bodywork. Noticeably tight body panel fits and a restrained use of exterior trim add to a high quality, ‘hewn from solid’ appearance.
The Cruze has a dramatic profile, matched by bold front styling carrying Chevrolet’s new front fascia, with large headlamp housings that wrap around the front corners and sweep up, arrow-like, into the fenders and sculpted hood.
Other distinct design themes include a concave shoulder line, the two-tier grille and a “wheels-out/body–in” stance. Inside, the Cruze features a ‘twin cockpit’ design motif, first introduced in the iconic Chevrolet Corvette.
Chevrolet’s progressive design also extends to the interior of the Cruze. The use of grained surfaces, soft-touch materials, low gloss trim panels and unique colour-keyed fabrics ensures a quality ambience that echoes the clean, harmonious design of the exterior.
The Cruze will be available with an Ecotech 16-valve, 1.6-liter (112 hp) and 1.8-liter (140 hp) gasoline engines featuring Variable Valve Timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel efficiency and lower emissions. A five-speed manual gearbox and Chevrolet’s first six-speed application in the compact segment, complete the powertrain menu.
'Chevrolet has always stood for expressive value and the Cruze delivers on that promise like never before with its design, quality, materials and great style inside and out. The fit and finish for gaps and interfaces sets a new standard for this segment,' concluded Toor.-TradeArabia News Service