Senior executives from dealerships in the Middle East gathered in Geneva last week for the launch of 200EX, the latest experimental model from Rolls-Royce Motor Cars.

The meeting was hosted by Rolls-Royce sales and marketing director, Graeme Grieve, and Peter Schoppmann, regional director Middle East.

“In 2008 four out of our top ten worldwide dealers were in the Middle East region, with Abu Dhabi coming first and Dubai second,” said Grieve.

“I am delighted and honoured to welcome representatives of such a key market to the unveiling of 200EX in Switzerland,” he added.

“This meeting with our Middle East colleagues illustrates the strategic importance the region and the significant role that the production version of 200EX will play in their market.

“Based on the feedback here at the Geneva show we are confident that the new model series will compliment the Phantom family in an ideal way as well as strengthening our business in the region.”

The dealerships in the UAE are continuously amongst the top dealers in the world while the UAE has become the third largest single market for Rolls-Royce worldwide.

The appeal of Rolls-Royce in the Middle East region remains strong.

The company reported a 48 per cent sales increase for the Phantom family in 2008 over 2007 as well as a sustained development in January and February 2009.

200EX shows a design direction for the future model series, currently named RR4, which is expected in early 2010. – TradeArabia News Service