Monday 5 October 2015

Qatar Mercedes-Benz dealer launches QR code

Doha, May 18, 2011

Nasser Bin Khaled (NBK) Automobiles, the exclusive dealer of Mercedes-Benz in Qatar, has launched the QR (Quick Response) code as part of its enhanced social communications initiatives.

"Mercedes-Benz has recently celebrated 125 years of innovation. This can only translate into the fact that Mercedes-Benz, in addition to being the inventor of the automobile, is truly a pioneer in the automotive technology.

“The introduction of the QR Code serves to add a mind-blowing element to the experience Mercedes-Benz vehicles' owners have had so far,” said Khaled Shaa'aban, general manager of NBK Automobiles.

“At NBK Automobiles, we firmly believe in the power of communications and have therefore built a full-fledged creative and innovative platform to reach out to clients, prospects and fans with the best there is in the world of automobiles,” he added.

A QR code is a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

NBK Automobiles is the first Mercedes-Benz dealership worldwide and the first automotive company in Qatar and the rest of the GCC to implement the sophisticated QR Code communications system, a statement said.

Mobile phone users can simply point their mobiles (or other camera-enabled mobile) at the QR Code they see.

With the right software it will fire up its browser and take the user directly into the Mercedes-Benz Cyber World.

The QR Code Reader can be directly downloaded from or from Apple App Store (for iPhone), Android Market, or BlackBerry App World (for BlackBerry Phones). Nokia users may download from Ovi store. – TradeArabia News Service

Tags: Qatar | Mercedes-Benz | NBK Automobiles | QR code |

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