Jaguar Land Rover Mena sales up 38pc
Amman, November 10, 2013
Luxury automotive manufacturer Jaguar Land Rover has recorded a 38 per cent sales increase up to September this year in the Mena region, as compared to the same period last year.
Land Rover sales for the period were up 40 per cent, as compared to the same period last year, driven by sales of the all-new Range Rover and the recently launched Range Rover Sport.
It also experienced growth across its Range Rover Evoque, Land Rover LR4 and Land Rover Defender vehicles during the period.
Jaguar delivered a strong Mena sales performance, with an increase of 30 per cent to the period ending September, against the same period last year.
Jaguar XJ led the charge with a 32 per cent rise in sales for the period, boosted by a number of corporate deals in Saudi Arabia and Kuwait, followed by the Jaguar XF which maintained momentum to deliver a 25 per cent increase.
Sales of the newly launched Jaguar F-Type, the first all-new sports car for the brand in over 50 years, also contributed to the result, with sales of the all-aluminium two-seater convertible surpassing expectations.
Robin Colgan, managing director of Jaguar Land Rover Mena, said: “We have had an exceptionally strong year to date in the Mena region. This was driven in part by the launch of three new vehicles which have been extremely well received by customers in the region – the Range Rover, the Range Rover Sport and the Jaguar F-TYPE. With the introduction of our revitalised 14MYfleet, we expect results for the remainder of the year to be equally as impressive.”
Amjad Saeed, general manager of Mahmoudia Motors , the sole and official dealer of the Jaguar and Land Rover brands in Jordan, said: “These figures are a testament to the popularity of Jaguar, Land Rover and Range Rover cars, not only in the Jordanian market, but also across the Mena region, and we are confident that sales will continue to rise during the rest of the year.” - TradeArabia News Service