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Ford posts 23pc sales growth in Bahrain

Manama, February 3, 2014

US automotive giant Ford has seen 23 per cent growth in Bahrain sales last year with Almoayyed Motors, the local importer-dealer for Ford and Lincoln, recording a strong fleet sales growth of about 80 per cent.

"The results are thanks to Almoayyed Motors' continued efforts to expand the presence of Ford and Lincoln products in the local market, and investing in developing the after-sales services and capacity to support local customers," Ford Middle East's director of sales Thierry Sabbagh said.

In Bahrain, the C-car's sales went up by 91 per cent, while the smaller Fiesta delivered 57 per cent more sales. Sales of the mid-size Fusion grew by more than 180 per cent, reported the Gulf Daily News, our sister publication.

In the kingdom, the mid-size SUV Ford Explorer registered a 25 per cent growth, while the Escape sold 72 per cent more and the full-size Expedition registered over 30 per cent increase, said the report.

In Bahrain, F-150 sales last year grew by more than 120 per cent, it added.

According to Sabbagh, Ford's luxury brand, Lincoln grew by 144 per cent in Bahrain. The regional strong performance was led by the high-end utility crossover MKX, which rose 125 per cent, and the Lincoln MKS full size sedan, which grew 81 per cent.

"We are in full swing for a strong start to the current year, gearing up to launch seven new products while working to increase service capacity to support our growing customer base as we intensify efforts with our dealers to deliver higher levels of customer satisfaction and lower cost of ownership," he added.-TradeArabia News Service




Tags: Bahrain | Ford | Car sales |

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