BMW Mideast sales up 18pc in Q1
Dubai, April 15, 2014
BMW Group Middle East has posted an 18 per cent increase in sales growth, powered by robust sales of its 5 Series, during the first quarter of the year.
The company sold a total of 7,460 BMW and Mini vehicles in 12 Middle Eastern markets during the period, said a statement.
The UAE has remained the largest market, accounting for around half of the group’s Middle East total sales.
It sold 2,672 cars in Abu Dhabi, a 40 per cent increase followed by Dubai, Sharjah and the Northern Emirates with 1,392 cars sold, a six per cent growth.
The sales increases in the other markets included Oman with 33 per cent growth, Saudi Arabia with 29 per cent and Qatar with 20 per cent.
Alexander Eftimov, director sales and marketing for BMW Group Middle East, said: “Achieving our best-ever month in March and best-ever first quarter is an outstanding result. A major contributor has been our attractive and young model range, and our aim is to continue the momentum with additional new model launches this year, such as the BMW M3 Sedan, M4 Coupé and all-new BMW X4 and BMW i8 sports car to name a few.”
The BMW 5 Series was the best-selling model with 1,790 cars sold, followed by the BMW X6 Sports Activity Coupé and the X5 Sports Activity Vehicle, besides the company’s flagship 7 Series, which sold around 1,000 cars during the period.
The Mini Countryman witnessed a five per cent increase in sales, which John Cooper Works, Mini’s racing sub-brand, saw a 43 per cent increase in sales.
Mini also launched the all-new Mini Hatch, the brand’s core model in the seven member line-up, which boasts a new design, engines and options and a vast range of new quality materials and colours. - TradeArabia News Service