Toyota's investment in future mobility, including zero-emission vehicles and its focus on sustainability and innovation, have contributed to a 20 per cent increase in its brand value over the past year, according to the Best Global Brands Report 2014.

The report, compiled by international consultancy, Interbrand, lists Toyota as the most valuable automotive brand worldwide for the 11th straight year, seeing consecutive increases in brand value year-on-year.

Toyota has been the most valuable automotive brand on the list since 2004 and this year was ranked eighth across all global brands, including technology, FMCG, retail and automotive, amongst others, two places up from a year earlier.

Jon Williams, managing director of Al-Futtaim Motors, Toyota distributor in the UAE, said: “For close to 60 years, Al-Futtaim Motors has consistently provided Toyota customers in the UAE with reliable vehicles from the most reputable automotive brand in the world. Through Al-Futtaim Motors, Toyota has been part of the fabric of this nation for so long and we are proud to be associated with such a highly regarded company.” – TradeArabia News Service