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BMW sales surge 36pc in Bahrain

MANAMA, October 24, 2014

Euro Motors continues its surge forward for BMW and Mini sales this year with the BMW Group importer reporting a 36 per cent increase in sales for the three quarters of the year compared with the same period in 2013.

“This year has been one of the busiest years for us,” Euro Motors general manager Paul Yates said, reported the Gulf Daily News (GDN), our sister publication.

“We introduced a range of exciting new models whose successes are directly reflected through our impressive performance.

“And we still have the new X3, X6 and MINI five-door Hatch to launch, so we are confident that we will close the year outperforming our 2013 figures,” he added.

Leading the way for BMW in Bahrain was the BMW 5 Series which saw sales increase 27 per cent, followed by the BMW 7 Series with 16 per cent sales increase. The X5 saw 141 per cent sales.

The BMW X model range continues to be a strong driving force behind the success of the BMW brand with sales for the X6, X5, X4, X3 and X1 accounting for 25 per cent of the total BMW sales in Bahrain.

The flagship BMW 7 Series continues to garner interest in Bahrain as the vehicle of choice for affluent Bahrainis as well as large commercial entities.

The vehicle was selected by the Civil Aviation Authority in Bahrain for the Bahrain International Air Show to provide luxury transportation for its VIP guests.

During the first half, Euro Motors introduced the all-new MINI Hatch, the brand's core model in the seven member product line-up.

The latest Mini Hatch model takes road presence to a whole new level, with a new design, new generation engines, improved driving comfort and a vast range of new quality materials and colours.

It will be joined by a five-door Mini Hatch later this year. - TradeArabia News Service




Tags: BMW | Sales | euro | increase |

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