Friday 26 February 2021

GAC Motor to showcase latest line-up at North American show

DUBAI, January 9, 2018

China's GAC Motor said it will present its elite vehicle line-up featuring its existing sedan, SUV, minivan and NEV at the 2018 North American International Auto Show (NAIAS), which demonstrates the brand's sincerity and determination to enter the North American market.

A brand-new sedan model and a concept car will also make their world debuts on GAC Motor's press conference which held on January 15. The NAIAS will be on from January 13 to 18, at the Cobo Center in Detroit, US.

GAC Motor’s three-time participation as the only Chinese automaker in the NAIAS has gained it widespread interest and has also allowed it to be more familiar to local consumers as well as to better understand their needs.

GAC Motor's exhibition at 2018 NAIAS will feature high-end models including the GA8, GS8 and GM8, which provided safe and reliable service for attendees at the Fortune Global Forum 2017 as the event's official service vehicles.

Most notably, GAC Motor will debut the GA4, an all-new signature sedan at the event. This GA4 is a mainstream sedan model built on GAC Motor's own A-Class sedan platform, which is designed and positioned as a family sedan of quality and charm.

Also, GAC is to release its first compact new-energy concept SUV designed for the North American market, called the Enverge, to unfold the company's cutting-edge technologies and tremendous potential in the fields of vehicle electrification, networking and intelligent system. The new cars are widely expected by the industry professionals, trade media and consumers.

As GAC Motor releases its new vehicles, the brand's product lineup is more comprehensive than ever, paving a path for GAC Motor to further explore global markets while demonstrating the company's advanced and upgraded capabilities in R&D, manufacturing and quality.

By focusing on building high-end models and elevating travel experience, GAC Motor aims to define future mobility with products of supreme quality and personalised design.

Yu Jun, president of GAC Motor, said: “Our company is proud to unveil our bold additions to the fields of SUVs, sedans and minivans at NAIAS.”

“As we execute on our strategy of becoming an automaker with a global reach, we will continue to design products that will meet the different needs of customers worldwide,” he said.

In 2017, GAC motor met its target of annual sales volume of 500,000 for the year in China, with a 37.2 per cent year-on-year increase, blazing a path of high-quality and sustainable development.

As a highly-trusted brand, GAC Motor has received top quality ratings from JD Power for five consecutive years. This honour is recognition of its efforts to redefine and reimagine what Made-in-China means.

The company's presentation of its complete product lineup at 2018 NAIAIS will be a showcase for its strength as an international automaker.

Yu said: “Our company will present an update to its strategy in the US market around brand, marketing as well as product at the NAIAS, offering a new blueprint as the company moves towards officially entering the market in 2019.”

“The American market has the strictest standards, laws and regulations, so entering it is a challenge as well as test for our company’s quality, technology and R&D capabilities. We believe that entering the North American market will drive us to improve its R&D, product quality, brand influence and business management, while enabling us to integrate global resources in developed markets and further facilitate internationalisation,” he concluded. – TradeArabia News Service

Tags: | North American | line-up | GAC Motor |

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