Saturday 16 October 2021

Euro Motors to launch JLR Experience Centre

MANAMA, May 22, 2018

Euro Motors, the exclusive dealer for Jaguar Land Rover in Bahrain, in collaboration with the Bahrain International Circuit (BIC), announced that Jaguar will officially inaugurate the Jaguar Experience Centre at the BIC on May 27.

The Centre is the first ever Jaguar Land Rover Experience Centre in the Mena region.  

An official contract for the state-of-the-art Jaguar Experience Centre was signed between Shaikh Salman bin Isa Al Khalifa, the chief executive officer of Bahrain International Circuit and Stephen Lay, the general manager of Euro Motors Jaguar Land Rover, at the Bahrain International Circuit on May 14.

The innovative Experience Centre will enable Jaguar enthusiasts from Bahrain, as well as wider Middle East consumers, to experience a fast-paced and exhilarating adventure. Being the only Experience Centre exclusive to dynamic sports cars in the Kingdom, the Jaguar Experience Centre will be offering unique and tailored drive experiences through two vehicles of one of its most popular model, the Jaguar F-TYPE.

Expected to witness an unprecedentedly large number of visitors per day, the Jaguar Experience will be operational during BIC open track days and retail experience days.

“We, at Euro Motors, are extremely delighted to be partnering with the Bahrain International Circuit once again in unveiling the Jaguar Experience. The Centre represents another proud achievement for us promising our customers and prospects a wonderful opportunity to experience Jaguar vehicles. Here, guests will be able to experience the unparalleled performance that is guaranteed in our award winning Jaguar F-TYPE under the guidance of professionally certified and experienced instructors,” said Lay.

“This is a great moment for the Kingdom of Bahrain as we have added yet another prominent milestone in the Kingdom’s timeline that serves to consolidate its presence amongst the world’s elite in the global picture of the motoring world. We look forward to welcoming everyone to our revolutionary new offering as well as towards hosting them to the best of our capabilities and beyond to ensure that a good time is had by all,” he added.

Shaikh Salman said: “We at BIC are extremely proud to be opening the region’s one and only Jaguar Experience Centre at our facility. To be associated with such a globally renowned and leading automotive brand such as Jaguar is a true privilege, and we thank Euro Motors for this fantastic opportunity.”

“We look forward to welcoming motorsport fans to the circuit for them to enjoy everything the Jaguar Experience Centre has to offer. Euro Motors has put together something truly special, and we invite the sport cars enthusiasts to come to BIC and experience the Jaguar F-TYPE on our world class track and cherish the thrill of driving a magnificent sports car,” he added.

The Jaguar Experience team consists of dedicated staff providing unrivalled certified Jaguar instructor experiences on the BIC Grand Prix track. The Centre has been designed to ensure that guests are given a dynamic, hands-on and, prominently, memorable experience.

To complement the drive experience, the Centre will have a dedicated lounge acting as the central hub of operations showcasing a diverse range of stunning branded goods that will be for sale, giving guests the perfect opportunity to purchase enduring souvenirs of their visit. – TradeArabia News Service

Tags: Euro Motors | Jaguar Land Rover | Experience Centre |

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