Luxury automotive brand Genesis has officially introduced its first electric vehicle, the electric model of the G80 (Electrified G80) to the global market at the 2021 Shanghai International Automobile Industry Exhibition (Auto Shanghai 2021).

In addition to debuting the Electrified G80, Genesis presented the Genesis X Concept, an EV-based Gran Turismo (GT) concept car, to the Asian market for the first time, marking the beginning of a new journey towards electrification.

 “Today is very special because it represents a variety of firsts for the Genesis brand. Not only because this is Genesis’ very first appearance at the Auto Shanghai, but it is also the first time we are unveiling a new product outside of Korea,” said Jay Chang, Global Head of the Genesis brand. “The Electrified G80, the perfect balance of athleticism and elegance, marks the beginning of our journey into the EV market, representing Genesis in the era of electrification.”

The Electrified G80 is Genesis’ first EV model, presenting a new standard for luxury electric sedans. It builds on the heritage of the G80 with its perfect balance of Athletic Elegance, while also offering customers much more value with its electric powertrain.

Based on the NEDC standard, the estimated maximum range per charge is more than 500km. (Based on the Korean EV certification system, the estimated number is 427 km while 350kW rapid charging enables the battery to charge from 10% to 80% in just 22 minutes.

The Electrified G80 is available only as an AWD (All-Wheel Drive). It delivers powerful performance with 272kW and 700Nm torque, by applying motors with 136kW and 350Nm at maximum to the front and rear wheels. This allows for dynamic driving, accelerating from 0 to 60 mph just in 4.9 seconds.

The Disconnector Actuator System (DAS) can also automatically connect or disconnect the motor and drive shaft based on various driving conditions, including vehicle speed and driving mode, enabling seamless switching between 2WD and AWD to reduce unnecessary power loss and increase efficiency.

The Electrified G80 features a 400V/800V multi rapid charging system, allowing customers to use various charging infrastructures. Its driving motor and inverter can boost the level of voltage from 400V to 800V – a more optimized level for the system – for more stable charging. Customers can not only use the 800V rapid charging system without an additional converter, but a 400V charger as well.

The Electrified G80 also provides V2L (Vehicle to Load) feature that enables customers to use electric power of 3.6kW, which is higher than the level used by an average household, making it possible to use electric appliances conveniently outside of the vehicle.

In order to ensure a comfortable driving experience, Genesis equipped the vehicle with ANC-R (Active Noise Control-Road; formerly known as RANC). It reduces the level of noise significantly by measuring and analyzing road noises with four sensors and six microphones inside the vehicle, and by simultaneously creating sounds at opposite phase. The Preview Electronic Control Suspension (Pre-view ECS), suspension which can be controlled by information supplied through the front camera and navigation system, also helps to create the optimum driving experience.

The design inherits the G80’s design character - ‘Athletic Elegance’ and ‘Beauty of White Space’ for the exterior and interior, as well we various elements that differentiate high-end EV sedans.

Genesis will provide exclusive colour options for the Electrified G80, including the Matira Blue (exterior) and the Dark Green Two-tone (interior).

Genesis also presented the Genesis X Concept at Auto Shanghai for the first time in Asia. The brand’s fifth concept car, unveiled online on March 31, 2021, epitomizes its new take on sustainable luxury car design and embodies the essential elements that it pursues in its designs. The name ‘Genesis X’ is a combination of Genesis and the letter X, which symbolizes a “hidden hero.”

Genesis drives its market entry into China

Almost six years old, Genesis is a relatively young brand, but that has allowed the brand to be more audacious and push boundaries. The result is in sync with the values of Generation Genesis - a new generation of vibrant consumers in China.

“The world premiere of the first ever electric vehicle of Genesis here in Shanghai shows our strong dedication and commitment to the Chinese market,” said Markus Henne, Chief Executive Officer of Genesis Motor China. "It takes confidence to create something new. In China, we see this spirit everywhere. Genesis will strive to build authentic relationships with Chinese customers through a new China-tailored business model."

At Auto Shanghai 2021, Genesis exhibited a total of eight key models, including the Electrified G80, the Genesis X, two G80s, and four GV80s. – TradeArabia News Service