Financial Technologies Middle East (FTME) will be launching atom-Paybuzz solution in the Middle East during the Gitex Technology Week.

The Gitex Technology Week will be held in Dubai from September 8-12.

Atom-Paybuzz is the latest technology platform that will enable the merchants to automate acceptance of secure credit-card payments over the phone.

“It is a very secure, reliable and convenient payment solution based on touch-tone Interactive Voice Response (IVR) technology. It’s a very unique and one-of-its-kind concept that has been brought to the region,” said the company in a statement.

“From brick & mortar to click & mortar the business dynamics are changing very fast. We believe atom-Paybuzz will add another avenue to the way business has been conducted till now and that avenue will be the ‘m-commerce’. I am excited about the fact that merchants here are very tech-savvy, and the best thing about atom-Paybuzz is that it’s simple. It allows the merchant to complete the transaction, receive payment on a secure network, and the customer to enter the credit-card details without worrying about revealing the information to a human interface that could be prone to misuse,” said FTME director Arshad Khan.

Atom-Paybuzz is poised to offer various benefits that will redefine the existing payment processing methods. It will add as a critical link in the business value chain where all the related entities to a transaction get benefited significantly.

For merchants it adds another medium of receiving payments thus attracting new breed of buyers and with minimum chances of payment failures. For customers it provides an excellent mechanism to pay without going through the conventional methods of payments which have there own disadvantages.

For banks it will ensure higher security as the card details are managed electronically without any human contact with it. Thus it will help in reducing the problematic transactions resulting in an increase in the business conducted using credit-cards.

“Get true m-commerce added to your business horizon by getting connected to atom-Paybuzz, added Arshad Khan. With the new technologies on the frontiers it’s getting imperative to offer to your customer all the opportunities of conducting business with you. With this technology we will be offering the merchants and there customer facilities like making payment anytime and anywhere. They can enjoy the convenience of making payments from home, office or on the move as they will no more be restricted to conventional payment methods that require personal presence or Internet connections”. – TradeArabia News Service