EMP signs up with Expericard AB
Dubai, January 9, 2008
Emirates Marketing and Promotion (EMP) has signed up with Expericard AB of Sweden to bring to the UAE and the MENA region a new direct marketing and retail product called “Expericard”.
EMP is a subsidiary of Emirates Post Holding, specialising in direct marketing, call centres, sales and promotions,
Expericard, a patented product being manufactured in sophisticated plants in Europe and the US, provides high quality logistical and value-driven options to customers by putting the power of CD-Roms and DVDs into their hands.
It comes in an ultra light weight postcard format and is a perfect platform for direct marketing, product presentations, press packs, magazine inserts, games, greeting cards and a host of other value added services.
“Expericard is a powerful marketing and distribution tool which fits in perfectly in our product offering as a unique package solution for optical media, SIM and Smart cards. It is well aligned with our objective to be the most complete, versatile and dependable turnkey marketing solution provider. We are excited about offering Expericard to the direct marketing industry and the retail market, in addition to creating brand new concepts,” said CEO of EMP Ahmad Tahlak.
“We are delighted to welcome EMP as a partner in our global network,” said CEO, Expericard AB, Peter Gustafsson.
Through this partnership, customers in Dubai and the Middle East region will now have the opportunity to access integrated distribution, direct marketing and logistical capabilities of EMP, Expericard AB and their partner AGI Media providing global coverage. – TradeArabia News Service