Eros, Sharaf roll out new Hitachi fridge
Dubai, March 4, 2008
Eros Electricals, sole distributor of the Hitachi brand of consumer electronics in the Middle East region, has tied up with Sharaf DG for the exclusive launch of the ‘Mirror Black Finish Big French Refrigerator’.
The recently introduced model joins the widely popular range of Hitachi Minus Zero Refrigerators which apply the latest hybrid technology to refrigerate using an ice cold 0°C panel and chilled air flow, said an official spokesman.
The four-door Big French Refrigerator is a stylish yet convenient refrigerator with loads of advantages including being highly scratch-resistant, rust-less, dent-less and easy to clean.
“Hitachi has always aimed at showing its commitment to inspire customers with the latest products. Introduction of innovative and stylish products is also an expression of Hitachi’s commitment to boldly face whatever new challenges the future brings us,” said CEO, Eros Group, Deepak J Babani.
“With Sharaf DG skyrocketing to the forefront in the UAE electronics retailing market on account of it’s expansive product range and superior customer service, it became the preferred retailer for us to exclusively launch the Big French Refrigerator, alongside our own retail outlets. This model will further strengthen our innovative line of Hitachi Minus Zero Refrigerators.”
Minus Zero Cooling applies the latest hybrid technology to refrigerate using an ice cold zero Celsius panel and chilled air flow. Hitachi’s advanced multi-flow system, results in ‘Minus Zero’ cool, clean air circulating throughout the refrigerator and helping to maintain consistent temperatures keeping food equally fresh and cool across the fridge and helping to reduce food wastage.
The Nano-Titanium filtration system prevents up to 99.9 per cent of airborne particles from travelling into the fridge to ensure food stays to its original flavour and texture far longer than conventional fridges.
It also boasts other technology like ‘Cool Jet Wrap’ which is a unique system providing powerful cooling for fresher food, effectively wrapping everything in cold air and the ‘Triple Clean System’, a circulation-type cleaning system designed for optimal conditions, resolving & preventing bacteria from multiplying and maintaining freshness. – TradeArabia News Service