The Scandinavian women’s sportswear brand PureLime was launched at Go Sport at Ibn Battuta Mall.

As the brand that defines effective and attractive women’s sports gear, PureLime is feminine, cool and comfortable while ensuring the highest level of performance and an optimum workout, said an official spokesman.

“With the female population in Dubai participating in a host of fitness regimes, from yoga to rock-climbing, PureLime is the much-needed brand that accommodates the rigors of various programmes and makes you look good while working out. For our resident fitness-enthusiasts, PureLime’s is a perfect fit,” said head of marketing, Nakheel Shopping Malls, Sandy Mercer.

PureLime designs are divided into various categories spanning gym, studio, yoga, tennis, spinning, PureLime essentials and sports underwear.

PureLime Essentials is the backbone of the whole range. With basics in neutral colours, the essentials can be teamed with any of the other PureLime ranges.

The PureLime sports underwear range is the basic colour base layer, designed for the female silhouette, providing a layer of defense to ensure a comfortable workout.

Highly-rated by sports-buffs and magazines, PureLime sports is manufactured using a moisture-wicking and breathable fabric and is available in a wide range of sizes. – TradeArabia News Service