LG Electronics and its distributor United Yousef M Naghi company in Saudi Arabia has introduced the new limited edition of Modern Flower Refrigerators (sxs) and Direct-Drive Washing Machines (DDWM).

The new products were showcased at Al Khobar showroom of Extra, the leading electronics and appliances specialty stores in Saudi Arabia.

The edition will combine state of the art home technology with cutting-edge interior style, producing four eye-catching home appliances created to challenge the design and function of traditional white goods.

The limited edition modern flower refrigerators and washing machines comes in four stylish flower prints: Cloisonné - striking dark flowers on a black background, Imperial Flower - a regal red floral design on white, the light green on white airy floral Sevilla and a modern geometric design Ribailagua.

As LG transforms its business strategy to focus from low-end to premium products, its unique and innovative devices have started a new trend in home appliances - white goods that are no longer white. Many of LG's appliances are designed to visually work with today's new home styles.

'We will continue to lead the industry with never-before-thought-of designs and technologies in all of our products”, said general manager of LG Electronics in Saudi Arabia Simon Lee.

“Now LG can offer its costumers with more range of designs and colors that are suitable to their various styles, through our distributors in the Saudi region.”

LG is not just about looks, though - they have taken some of the pain out of housework by making their innovative products easier to use as well as nicer to look at displays in specialty stores extra.

LG's design philosophy is not just about style; rather, it is about creating products that offer practical value to customers, while at the same time, hopefully adding a little fun.

However, simply having a pretty face does not guarantee being a premium brand in today's competitive business world. That's why LG puts just as much emphasis on performance and technology as it does design.

For example, LG was the world's first to incorporate steam technology in a washing machine, which is now becoming a common feature for new products in this category. – TradeArabia News Service